The Niceguys – “Ari Gold” Ft. Chevy Lauren

Posted: March 22, 2011 in hip hop
Tags: , , ,

Yves Saint, Cristolph, Free, and DJ Candlestick, otherwise known as The Niceguys, have been putting in work. You may have seen them “Toast” back in January, or maybe you’ve been keeping up with Yves’ guest blogging for SLAM Magazine, but that hasn’t stopped the Houston-based foursome from staying busy. With a string of SXSW performances around the corner, The Niceguys have been made the cover feature of leading alternative weekly, Houston Press. The feature, hitting newsstands citywide today, can be read online here: http://www.houstonpress.com/2011-03-10/music/meet-the-niceguys/.

To celebrate the milestone, The Niceguys are now releasing “Ari Gold,” the lead single from their forthcoming project, The James Kelly EP, which will be released for free download this Spring. As the title of the single might suggest, kicking things off is a fiery quote from everybody’s favorite asshole, the song’s namesake Ari Gold from Entourage. “It’s about taking that Ari Gold mentality — not only being an asshole, but embracing it,” explains Free, who also produced the distorted, guitar-heavy track. “It’s about using it to your advantage and not being apologetic for any of it.”

Playing off the verses, which appropriately incorporate plenty of Yves’ now patented, wordplay-heavy brashness, the chorus drives home the song’s key sentiment: “Fuck around and get lost in it/ When I say something right, something’s wrong with it/ What I need to say sorry for?/ I’m an asshole…Ari Gold!” For an added touch, Yves brings out his alter ego, Chevy Lauren, for Caribbean inflected and his Queens, NY-inspired second verse.

Download “Ari Gold” HERE

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